Good Things Come in Threes

The design world is ever-evolving, with designers providing creative services for their clients in a multitude of ways. So, we’ve introduced three new categories for the 2024 PRINT Awards.

Brand Collaborations

Who doesn’t love a good collab? They’re seemingly everywhere, from fashion to health and wellness and beyond. Brand collaborations offer a powerful opportunity to unite the visual identities of two distinct entities in a way that reflects both – but stands alone. Collaborations can happen between two brands but also include a brand with an artist, organization, or influencer that amplifies a campaign’s voice, reach, and messaging. When executed well, the intersection can help both parties communicate new messages (including some that address social issues or push industry boundaries) and reach a broader, more diverse audience. And great design makes it more compelling.

Branding Campaigns

Today’s brand campaigns demand a multichannel, multimedia approach. To recognize all it takes to create a brand campaign that covers every angle, from print to environmental, packaging, UX and UI, and more, the PRINT Awards have created a category that encourages designers to share your full campaign creations, from logo to app design to merch.

Packaging Design

What makes a product jump off the shelf? Creative packaging design can take a product’s success from good to outstanding. Creativity comes in every shape, color, size, and material. We’re excited to add the packaging design category to this year’s awards to consider how successful packaging design can attract consumers, communicate the brand message, protect the product, and – with sustainable materials – protect the planet.

‘Rainbow’ by Sarah Boris Celebrates Color, Shape, and the Physical Book Form

The significance of the physical form of a book—its weight, its tactility, how it feels in your hands, even how it smells—has long tickled my fancy and preoccupied much of my writing for PRINT. I’ve profiled book artist Bel Mills of Scrap Paper Circus, who makes books by hand from salvaged paper items and teaches book arts workshops. I’ve also interviewed Dave Eggers about his innovative book from last year, The Eyes and the Impossible, bound with front and back covers made from die-cut bamboo. Sarah Boris’s newly released book Rainbow piqued my interest for similar reasons. Its two volumes (Rainbow 1 and Rainbow 2) serve as an ode to color and shape in a physical form.

The London-based Boris is as taken by physical mediums as I, primarily working in silkscreen, sculpture, book, and letterpress. She continues her exploration of these proclivities with Rainbow, which features seven layered pieces of paper that gradually form the arches of a rainbow as the pages turn.

Rainbow 1
Rainbow 2

The only difference between Rainbow 1 and Rainbow 2 is the colorways featured, with Rainbow 1 composed of bright hues as they appear in nature and Rainbow 2 exhibiting pastels. The two versions came about when Boris made the book prototype from leftover paper samples she had on hand in her studio while under pandemic lockdown in 2020. During the process, she felt compelled to propose two different color palettes. The two versions can be experienced independently of one another or as a set, with Rainbow 1 seen as the classic and Rainbow 2 as its more interpretive counterpart. Both are made from a range of Japanese papers by Takeo.

To fully understand and experience the wordless books, you must hold them and turn the pages. Both Rainbow 1 and Rainbow 2 have been released in an edition of 222 and are available for purchase in Korea, Germany, the US, and online. Boris is also converting the book into an exhibition, which will be on view in France first in March and April and then again in May and June. This exhibition interpretation will feature the book, 48 modular color pencil drawings, a series of sculptures, and a new, unbound edition. Boris is hopeful the exhibition will soon find a home in the US as well.

In the age of all things digital, virtual, and AI, Rainbow is a refreshing reminder that the physicality of the book form still reigns supreme.  

Rainbow 2